John Frieda 2016 Preview at Target

John Frieda announced this week that they have launched a presale of brand new 2016 products at Target.com. This launch includes brand new offerings as well as reinvented versions of popular products in the Brilliant Brunette and Go Blonder lines. Let's take a look! 

First up is a brand new product called Root Blur ($18.99) that covers greys and blends dark roots with a single stroke. It comes in four different shades and there are two shades within each palette that allow you to customize your color. 

John Frieda Beach Blonde Sea Salt Spray is Back (No Longer Discontinued!)

A while back, I told you that John Frieda was polling their fans to find out what discontinued product they wanted to see come back into the stores.  The large majority said they missed the Ocean Waves Sea Salt Spray from the Beach Blonde Collection.  It's been gone for 10 long years and several months ago, I included it in a post called, "Discontinued Products I wish they would bring back".

So a few weeks ago, John Frieda reached out to me and told me that they were bringing my favorite sea salt spray back (now called Sea Waves) and asked if I wanted to try it and post about it!  I was so happy and when I received the package in the mail, I got a surprise... the Cool Dip Shampoo and Smooth Seas Conditioner were also in the box! They were part of the original collection 10 years ago (I understand they've been reformulated but they smell the same...brings back memories!).
They are also bringing back the Sun Streaks Highlighting Spray (but not the gel, which I really loved).

I plan to do a review of the Sea Waves spray this week and before and afters, but I just wanted to give you a heads up that this will be coming in January!  I'm glad that the official announcement has been made because it's been really hard keeping this a secret! :)

There's a preorder going on now at Target, so if you want to try this, make sure to get your name in now before they're gone! You don't need to be a blonde to use this!

More New Drugstore Products- New Baby Lips shades, Lumene BB Cream, John Frieda Luxurious Volume and More!

Yesterday, I posted some photos I took at my local Walgreens of new 2013 products that are already popping up.  I wasn't able to get them all, so I went back today and got some more. I apologize if they're not super close-up, but the displays were all the way up on top of the shelving units, so I had to just hold my phone up as high as I could and hope for the best!

First, is John Frieda's Luxurious Volume collection.  It looks like it's been repackaged (from blue bottles to green) , but I'm not sure if the formulas have been changed also.  They still have a shampoo, conditioner, mousse and root lifter, but there is a new product which is an allover volume boosting spray that is supposed to be sprayed from roots to ends and plump up fine hair.  I purchased it, so I'll be posting a review after I test it for a few days. 

Next is Maybelline Baby Lips- they've launched several new limited edition shades, and a lot of them look really pretty.  It was hard to choose but I ended up getting the one in the green tube, which is a melon scent and a pretty rosy pink shade.

Lumene has launched an anti-aging BB Cream, which I'm really excited about.  Even though I haven't loved any of the BB's that have come out in the drugstore so far, I still get excited about them anyway.  I guess I keep hoping that one of them will be amazing.  

Finally, Yes To has launched Yes To Grapefruit, and it's a Correct and Repair line.  It includes a face scrub, dark spot correcting serum, dark circle correcting eye cream, and Brightening makeup remover towelettes that exfoliate with grapefruit.  

So, what do you think?  Do any of these products interest you?

John Frieda Go Blonder

As a natural dirty blonde, I am always bleaching or highlighting my hair to brighten my otherwise mousy color.  Not only does it dry out my hair, but maintaining it is super expensive!

So I was of course, intrigued when I saw the new John Freida Go Blonder Shampoo and Conditioner at Walgreens.  It was a little more expensive than other brands at $8.99 each, but $18 for blonder hair sounded a lot better than $200 for highlights.  It lightens with chamomile and lemon peel extracts, which open up the cuticle of the hair gently to let pigment out.
After the first wash, I noticed that my hair was brighter...after a week, my roots were much less noticeable.  It is definitely lightening my hair, but only a tiny amount each day.  This will not lighten hair drastically, so if your hair is darker than dirty blonde, the most you will get is some reddish tones.  I'm going to keep using it and see what happens! Has anyone out there tried this?  Let me know what your results were!