The Budget Beauty Blog is Changing to Beauddiction

Hey Guys!

I just wanted to take a few minutes to talk about a big change coming to my blog...I'm changing the name! I know, it's a huge risky step but it feels right.

Why I needed a change: 

When I started this blog in 2009, I had a very narrow focus on drugstore makeup only so the name "Budget Beauty" made sense. Over the years, I've heard a lot of feedback from you guys and the overwhelming majority wanted to see a broader spectrum of makeup reviews that included more mid-range brands (not necessarily high-end like Dior or Charlotte Tilbury...more like Tarte, Too Faced, and Lorac) in addition to my drugstore reviews.

Many of you understood that the word "budget" didn't necessarily mean I should only talk about drugstore products. A lot of people on a budget will still splurge on a more expensive product if they feel that it's worth the money.

Unfortunately, there were quite a few who didn't agree and as a result, I've been spending a lot of time trying to explain myself lately...especially as my blog and social media accounts continue to grow. Whenever I post about a non-drugstore brand, I would get a lot of comments and emails saying things like:

"It's kind of hypocritical to post about a $40 palette when you're supposed to be a "budget" blog" 

"You need to stay in your lane" 

"Why are you posting about this when your readers can't afford it?" 

"A lot of people aren't following you anymore because you talk about higher-end products now"

I realize that I can't please everyone and I should ignore the negativity, but the reason it bothered me so much is because their words somewhat echoed what I had been feeling for some time now. I did sort of feel like a hypocrite when I posted about something more expensive. I worried that I would lose followers because of it, even though I've had steady growth and so many people were begging me to post a wider range of reviews. I felt really torn and it gave me quite a few sleepless nights...especially since I've worked so hard to get where I am.

I guess it all comes down to this...when I started the blog, the name fit, and it was awesome! But now it really doesn't. I tried to "make it work" by saying that I was a blog for "all budgets" but that wasn't really too successful and created some confusion since different people interpret the name "budget" to mean different things.

Choosing a New Name:

I talked to my husband about it and he suggested changing the name to something a bit more universal. Something that would stand the test of time and would fit with anything beauty-related I wanted to talk about. I struggled with the decision for many months because I've been The Budget Beauty Blog for the last 8 years...that's a long time! It's become my online identity and it's how people know me. But I decided that if I was going to make a change I should do it soon because my blog keeps growing and it's only going to get harder the more readers I have.

I've been trying to think of a name since the fall, but nothing was coming to me. I wanted it to be simple, easy to remember (preferably one word), and to describe my blog content in a broad sense. I thought of so many names but they were all taken...that was the most frustrating part. One of my favorites was "BeautyFix" but the web address and social media accounts are owned by other people.

I kept telling my husband Eric..."so many people have told me that they visit my blog and Instagram to get their 'daily beauty fix' and that's what I want to convey but the name (and similar names) are all taken". That's when he reminded me of the name he's been using for a while now to describe my little habit of collecting beauty products...Beauddiction. We'll be sitting on the couch at night while I browse the Ulta website for new products and he'll lean over and playfully say, "ugh, are you feeding your Beauddiction again?". Or when we go to the mall and I have to make stops at Sephora, Ulta, and CVS, he'll groan, "come on, your Beauddiction is taking over our shopping trip". 

It's been our little inside joke for the past year or so, and as soon as he reminded me of that it was a lightbulb moment! Duh, why didn't I think of Beauddiction!?

One of the reasons I started this blog in the first place was because no one in my personal life really understood my beauty addiction (Beauddiction, haha). I wanted to share my beauty finds with like-minded beauty junkies like myself and I have definitely found an amazing community that loves beauty just as much as I do. The name just makes sense because it encompases all types of beauty products at all price points...and it pays homage to the reason I started my blog all those years ago.

Going Forward:

I've already switched over some of my social media accounts to Beauddiction (if you're already following me, you still are...nothing has changed except the name). In the next few days, I'll be changing the name and web address of the blog too (the old budgetbeautyblog.com will redirect to the new one so you'll still end up here if you type in the old name by accident).

Also, I'm keeping the Budget Beauty Blog name (because I love it) and who knows? When my son starts school and I have a lot more time, maybe I'll start two blogs...one completely drugstore focused and one on higher-end beauty.

But for now, I want to assure you that nothing else is changing...just the name. My content will remain exactly the same- a healthy mix of drugstore and mid-range beauty product news and reviews. I'm really just changing the name to match what I've already been posting for some time now.

I hope you love the new name as much as I do and will continue to support me here and on social media. I love you guys! XOXO