IT Cosmetics CC+ Lip Serum Review & Swatches

MLBB is a little abbreviation us beauty bloggers love to use when we find that My-Lips-But-Better product. Usually, we're referring to a color, but I recently got to try out a lip product that takes MLBB to a whole new level. I'm talking about the IT Cosmetics CC+ Lip Serum ($24 at Ulta)...a hydrating, anti-aging, color correcting creme gloss. Not only is the color subtly gorgeous, this gloss actually improves your lips every time you wear it. Let's take a look...

IT Cosmetics CC+ Lip Serum in Live

CC+ Lip Serum comes in three shades that are all universally flattering and I really like the names: Live, Laugh and Love. The shade I received, Live is a beautiful rosy pink. It comes with a flat paddle shaped applicator that's tapered at the end which makes it very easy to apply without going outside your lip line.

The texture is very smooth and soft and not in the least bit sticky. It has a slight vanilla scent to it, which I love but I wanted to mention it in case you're sensitive to scents. The formula contains 9 essential butters and oils including jojoba, shea butter and argan oil to intensely moisturize as soon as you apply it.  It also contains hyaluronic acid, collagen and peptides to provide anti-aging benefits over time! It has a creme finish with no shimmer...sort of like a liquid lipstick but more sheer like a gloss.

IT Cosmetics CC+ Lip Serum Swatch

So I've talked about the hydration and anti-aging claims, but the third claim that the CC+ serum is color correcting threw me at first. My first thought was that it was sort of gimmicky...a lot of products have a BB or CC (or DD) in their names so I figured it was just a marketing thing. Then I read the packaging and saw that it claimed to be color correcting and I immediately thought of color correcting face products such as powders, concealers and foundations. How can a lip product be color correcting? Doesn't it just cover your lips rather than "correct" them?
But when I used it for the first time, I understood exactly what they meant. See, I have two different colored lips...my bottom one is a shade or two darker than my top one (see this post where I review the MUA Lip Primer to see what I'm talking about). So unless I'm wearing a full coverage lipstick, you can usually still see the color difference through my lip color...but not with this product!
It does have some coverage, but I still feel like it's on the sheer side. Yet when I wear this, my lips are both the same color! So it gives enough coverage to even out my lip tone, yet still manages to feel sheer and light like a gloss. Amazing.

Wearing It Cosmetics CC+ Lip Serum in Live

Overall, this was another win for me from IT Cosmetics. I love the fact that the CC+ Lip Serum hydrates like a balm, has anti-aging ingredients that will help my lips look younger over time, gives beautiful glossy shine and color corrects. 

You can purchase IT Cosmetics CC+ Lip Serum at Ulta and Ulta.com. 

*Disclosure- I received the product featured in this post from IT Cosmetics in exchange for an honest review. I was not paid and all opinions are my own.*