My Perfect Lip with IT Cosmetics Butter Gloss and YLBB Lip Liner Stain

IT Cosmetics Vitality Lip Flush Butter Gloss ($24) and Your Lips But Better Waterproof Lip Liner Stain ($20) is the perfect combo to get full coverage color that's hydrating and good for your lips! Read on for my review and swatches...

Liquid lipsticks are so hot right now and most of them have a matte finish which can be really drying on your lips, especially if they're super dry like mine. At first, I gave in to the trend after seeing all of these great photos of matte lips on Instagram and hearing lots of buzz from my fellow bloggers, but looking back, my lips looked terrible! They looked cracked and dry and my lines were even more pronounced. It's taken me until age 37 to finally realize something very important...when it comes to beauty, forget about the trends. Forget about what everyone else is doing and stick with what works for you. It may mean that you don't get to wear that super-popular, of-the-moment brand that everyone you know is gaga about but at least you won't look back and feel bad about the way you looked...that's happened to me so often and I have those "what was I thinking?" moments. 

What works best for me is gloss or tinted balm, but sometimes I want that full-coverage lip look that has real staying power, like what you'd get with a liquid lipstick. I've discovered a great combination that gives me all of that and more without drying out my lips...IT Cosmetics Vitality Lip Flush Butter Gloss layered over their Your Lips But Better Waterproof Lip Liner Stain. Let's take a closer look...
IT Cosmetics Your lips but better lip liner stain butter gloss review


Your Lips But Better Waterproof Lip Liner Stain ($20) is a long-wearing automatic lip liner that's also a lip primer and a stain. It's infused with peptides, collagen, hyaluronic acid, avocado oil, shea butter, aloe and jojoba, plus antioxidants like vitamins A, C and E, Green Tea, Acai, and White Tea. You would think that with that many nourishing ingredients this would just slide right off your lips but it doesn't. It's definitely creamy for a lip liner, but it still has that drier, lip liner feel...unfortunately, it's a necessary thing to make sure it stays in place. If it were too creamy, it wouldn't be doing it's job! The good news is, despite feeling a little bit dry, these don't make my lips look dry. They stay smooth and don't cake or accentuate lip lines. They also come with a built-in sharpener at the base (although they are automatic so you only need to use it if you want a sharper point).
I have these in three shades...Blushing Nude, Romantic Rose, and Cherry Flush.  They also come in Buff Nude, Spicy Nude, Pretty In Pink, and Perfect Red, so there are seven shades in all.
it cosmetics your lips but better lip liner stain review swatches
From Left: Blushing Nude, Romantic Rose, Cherry Flush
The Vitality Lip Flush Butter Gloss ($24) is an ultra-hydrating blend of oils and butters to make your lips look and feel amazing without a sticky or tacky feeling. For me, these are like a liquid lip balm in a tube...they're the most moisturizing gloss I own. They're infused with peptides, collagen, hyaluronic acid, avocado oil, shea butter, aloe and jojoba, plus antioxidants like vitamins A, C and E, Green Tea, Acai, and White Tea. They have a beautiful shiny finish that helps my drier lips to look radiant and my lip lines just melt away when I apply this.  I have the shades Perfect Nude, Naturally Pretty, and Ruby Slippers, but there are also four other shades: Pretty In Pink, Joyful, I Believe, and News Anchor Blue (a clear, teeth-whitening shade).
it cosmetics vitality lip flush butter gloss review swatches
From top: Perfect Nude, Naturally Pretty, Ruby Slippers
Here are all the shades I own of the YLBB Lip Liners and Vitality Butter Glosses swatched individually:
it cosmetics butter gloss swatches lip liner swatches
Here are the shades layered together! Combining the two products gives me a full coverage lip that's super hydrating, yet lasts for hours and hours. The Butter Gloss completely offsets any dryness from the liner and the hydration lasts for hours...even after the shine has worn away. The YLBB Liners stain my lips so the color lasts all day, plus they act as a primer and help the gloss to stick around longer. 

Here's the Perfect Nude gloss over the Blushing Nude liner. By itself, the Perfect Nude gloss is sheer and doesn't have a lot of pink in it, but the Blushing Nude liner has a little pink which helps to warm it up so my light skin doesn't look washed out. 
it cosmetics vitality butter gloss swatches
Wearing IT Cosmetics Your Lips But Better Waterproof Lip Liner Stain in Blushing Nude under Vitality Lip Flush Butter Gloss in Perfect Nude. 
Here, I combined the Romantic Rose YLBB liner with the Naturally Pretty gloss, which is also a rosy pink shade. This is my favorite combination because it's truly a My-Lips-But-Better color that goes with everything.
it cosmetics lip liner stain review swatches
Wearing It Cosmetics YLBB Lip Liner Stain in Romantic Rose under the Naturally Pretty Vitality Lip Flush Butter Gloss.

Finally, if I'm in the mood to wear a bolder lip, the Cherry Flush liner layers beautifully under the Ruby Slippers Butter Gloss. Ruby Slippers is more of a berry shade than a red, but when it's layered over the red liner, it gives the look of a red lip that actually has a cooler, almost blue tone (great for making your teeth look whiter!).
Wearing IT Cosmetics YLBB Lip Liner Stain in Cherry Flush under Vitality Lip Flush Butter Gloss in Ruby Slippers.

Overall, I'm so happy to have found a way to get a more opaque, long lasting lip look that keeps my lips hydrated all day. I also love how they look plumped and my lines are minimized...it's like turning back the clock! 
Are there any makeup trends that you can't get on board with? I'd love to hear about it and how you've found a way around it! 

Where to Buy:

You can find IT Cosmetics Your Lips But Better Waterproof Lip Liner Stain at UltaITCosmetics.com or at QVC.

Vitality Lip Flush Butter Gloss can be found at Ulta, ITCosmetics.com or there's a great deal on them at QVC right now...you can get three for $39.50 (that's less than the price of 2). You can get Perfect Nude and Naturally Pretty that I showed here today plus that News Anchor Blue shade I mentioned, or two other combinations. 

**Disclosure- The products mentioned in this post were given to me by IT Cosmetics in exchange for an honest review. This is not a sponsored post (I was not paid) and all opinions are my own. 

12 comments

  1. Oh these look so pretty on you! I love what you said about finding what works and sticking with it no matter what the trends are. It's really good advice. I'm a senior in college and my friends are all wearing the Colourpop, Anastasia and Stila liquid lipsticks , but I tried a few and they make my lips dry and cracked just like you were saying. I don't have many lines yet but it still looks unattractive, it flakes off in little pieces after about an hour or two and is embarrasing! So it kinda makes me feel left out when they get so excited about new colors but what can I do? What you said makes me feel better and I will look into these to try next. Thanks!

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    1. Thanks so much Fatima! That makes my day to hear that! :) Being a blogger, I have to cover the latest trendy makeup, and I always do even if it's a product that doesn't suit me, like liquid lipsticks, for example. Then I sit back and cringe at my horrible lip swatches, haha!

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  2. That cherry flush ruby slippers combo has to be mine! I have been looking for a blue-based bright red and I must say, it's a very French look with the striped shirt. ;)
    Have you tried the ruby slipper gloss on it's own? Does it pack the same punch?

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    1. Thanks Becca! :) On it's own, the Ruby Slippers is a sheer berry red gloss so it looks a lot different than it does when combined with the bright cherry red pencil. For me, it was a great entry point to getting comfortable wearing a red lip. I've never been comfortable wearing darker shades, forget about red! But the gloss was pigmented enough to feel like I was wearing red, yet sheer enough to be subtle, if that makes sense.

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  3. I love IT Cosmetics SO much. Their butter gloss is literally the only gloss I find to be not sticky and therefore it's the only one I'll use. Yes it's pricey but worth every penny in my book. I'll have to try it with the pencil because it looks great! I wouldn't do it every day but certainly for events or a night out. Thanks for a great post, as always!

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    1. I feel exactly the same way, when I find a product that really works for me on every level, money is no object (well, okay within reason!).

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  4. These are going on my wishlist! Thanks I love your blog!

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  5. Oooh, I have several of their Lip Liners and love them! They do go on drier, but they have to, to work well. I haven't tried their Butter Gloss, but I have 2 of their Glossy Stains, and they are my most hydrating lip products--like a spa for your lips. (Katherine T.)

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    1. They really do! I also love their CC Gloss...it's amazing. The Butter Glosses are more sheer but just as hydrating, if not more so.

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  6. Jenna,
    I appreciate this post, especially your reminder to use what works for you and not worry about trends. It has been very difficult for me to resist buying into this sea of available matte liquid colors; but how can I justify buying more matte lip colors when even when the Maybelline creamy mattes came out, they accentuated absolutely every single line on my lips ( and those were reasonably good quality products!)
    I don't even want to think about what my lips would look like at the end of the day after taking off some of these matte lip colors. For me, it's tinted gloss and balms all the way!
    The IT products that you reviewed in this post look beautiful on you, by the way ☺️

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  7. Hello Jenna!I love your swatches and I'm in love with this romantic rose lip liner!! Do you know if there are dupes from other brands,like nyx or Mac? I can,t find it cosmetics in my country..Thank you very much!!

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I love getting comments from you and hearing about your experiences with the products, whether you agree with me or not. It's the best way other readers can get the best information before they buy, so keep the comments coming! :)

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