Maybelline SuperStay Better Skin Concealer Review

Maybelline SuperStay Better Skin Concealer + Corrector ($8.99 at Ulta and drugstores) is a brand new offering for Summer/Fall 2015 and claims to provide all-day flawless correction and visibly reduce the appearance of dark circles, spots and imperfections in just three weeks. So does it live up to its claims? Let's take a look...

Better Skin Concealer comes in a tube with a doe foot applicator, similar to many other concealers you see at the drugstore. What's interesting is that in the UK where this was released last year, this concealer is in a squeeze tube. It makes me wonder if the formula is different or if it's just the packaging?
It comes in five shades: Ivory, Light, Light Medium, Medium Deep and Deep.

For me, this is just your average, everyday concealer with sheer to medium coverage. It has a smooth, creamy consistency that's very lightweight and blends nicely. But it just didn't provide enough coverage for me...and I don't have major dark circles or anything. I do have a little darkness under my eyes, along with some freckling and sun damage so I prefer at least a medium coverage and this doesn't even give me that. I'm also not sure about the correcting claims because the color doesn't seem to be the peachy tone that correctors normally have...unless they're talking about correction over time. One of this concealer's claims is that it contains Actyl-C, which is a durable form of Vitamin C, that has been shown to brighten the skin over time. Unfortunately, I haven't used this long enough to see any benefit from it because the formula is just not for me.
Despite the creamy texture, it dries to a more powdery finish that doesn't agree with my dry skin and seems to accentuate fine lines.
Here's a swatch of the lightest shade, Ivory swiped and then blended. Even  though it's yellow based and I have pink undertones, it matches pretty well once blended.

Maybelline SuperStay Better Skin Concealer in Ivory

Overall, a no-go for me. It's possible that oily skin types may like this thinner, less moisturizing formula, but if you have anything you really want to cover you'll probably want to skip this one. 

Maybelline Better Skin Concealer can be found at drugstores or at Ulta.com