IT Cosmetics No. 50 Serum Collagen Veil Anti-Aging Primer is one of my favorite primers and today only, Ulta has it on sale for 50% off! It's regularly $48, but today only it's $24.
I did a full review on this last year (here's the post if you'd like to read it) but in a nutshell, this primer is like a hydrating version of the Hourglass Veil Primer. I love the Hourglass version in the middle of the summer when it's sticky and humid outside because it's ultra light and has a drier finish. But the rest of the year, my dry skin loves this formula. It's also lightweight but gives my skin a nice drink of moisture at the same time. It contains a ton of anti-aging ingredients as well, including some that are popular in Korean skincare like snail secretion filtrate and fermented extracts. I use it during the day and sometimes at night to seal in my skincare (and add even more anti-aging benefits to my skin).
It also comes with a dropper and a pump so you can choose which one you prefer (I like the pump best).
It's regularly $48, which is a bit steep for a primer, but today it's a lot more reasonable at $24. I'm heading over to Ulta .com right now to stock up!
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