New Physicians Formula Eye Boosters Spotted at Bed Bath & Beyond

Earlier in the week, I spotted some new Physicians Formula Eye Boosters at Bed, Bath & Beyond. I took a few photos but I was in a bit of a hurry so I didn't take as many as I wanted to. Thankfully, reader @taraaroth on Instagram tagged me in a bunch of photos she took and agreed to let me share them with you guys! Let's take a look...

In this display, there's a new two-step fiber mascara called the Instant Doll Lash Extension Kit. At first, I thought it was a re-promote of the fiber formula they launched earlier this year, but then I remembered that the previous version was called Eye Boost Instant Lash Extensions, while this one has "Doll Lash" added to it, so it's definitely a different version.
It claims to give your lashes an "extra long, extra lifted, extra defined" look. I wasn't crazy about the last one, because it ended up being really messy and I got fibers in my eyes and all over my face. I usually prefer mascaras that have fibers already mixed into the formula, but I'm still willing to give this one a try because those results look pretty incredible.

Next is the 4-in-1 Brow Boosting Kit, which contains two products...a brow gel with a comb attachment, and a double-ended brow pencil/highlighting crayon. Basically everything you need to fill in and sculpt your brows!

Finally, there are two new eyeliners (in the photo below someone put the mascara in the felt-tipped eyeliner spot in the display). The first one is a 2-in-1 Ergonomic Felt-Tip Eyeliner + Serum, and the other is a 2-in-1 Lash Boosting Cushion Eyeliner Serum. I'm excited about the cushion eyeliner! I wonder if it's a dupe for the Stila ones that came out over the summer?

Here are some close-ups from reader @tararoth on Instagram...notice the $6 rebate stickers on the packages! Unfortunately, they're the mail-in kind which Physicians Formula seems to have gravitated towards these days. I miss the instant rebate that you just peeled off and used right at the register. I can never be bothered to do mail-in rebates...they usually take months to get back to you.

Pic: @tararoth on Instagram

Looking at the back of the mascara box, I have to say the results look really impressive!

Pic: @tararoth on Instagram

The interesting thing about the new eyeliners is that they claim to contain a Lash Boosting serum that helps your lashes to appear "defined, glamourous and dramatic".