Rimmel London Oh My Gloss Review & Swatches

Rimmel Oh My Gloss! ($5.49 at Target stores) is a brand new range of lip glosses that are infused with argan oil and vitamin E and claim to give your lips color, moisture, and shine that lasts up to 6 hours, which is quite long-wearing for a gloss. I counted 17 shades at my local Target and as much as I wish I could have bought them all to swatch for you, I had to restrain myself to just 6. So keep on reading for my first impressions...plus arm, lip and full face swatches (oh my)! 
rimmel oh my gloss review & swatches


Oh My Gloss comes in clear tubes with a black cap that aren't perfectly round...they're sort of triangular shaped which actually makes them easy to hold. I guess you could say that they're ergonomically correct...haha?

Looking at the tubes, it appears that some have shimmer and some don't. In reality they all have a little bit, but some more than others. Looking at this photo below, Glossaholic, Pin Up and Snog look like they don't have shimmer, but if you look closely at the swatches below, you can see a very tiny amount (it doesn't really translate to shimmer on your lips though). Stay My Rose and Captivate Me have visible shimmer in the tube but it's not super noticeable once it's on your lips. The shade with the heaviest shimmer is definitely Twinkle Twinkle (at least out of the 6 shades I got), so the shimmer does vary from shade to shade.

They come with a flat paddle applicator which is probably my favorite type for applying lip gloss. It makes it really easy to coat your lips in one or two swipes.

The coverage on these also varies a bit from shade to shade. Twinkle Twinkle, Pin Up and Snog were the most pigmented out of the shades I bought but in general I'm guessing that the darker shades are more pigmented. Still, I had to remind myself that these are lip glosses and not liquid lipsticks so I couldn't expect full coverage. There are so many liquid lipsticks out these days that it's hard not to think that way...lately I see a lip product in a tube and my first thought is that it's going to be packed with pigment.
That being said, these aren't super sheer either, except for the lightest two shades I bought, so you can definitely expect more color than, say, Maybelline Baby Lips gloss.
These have a beachy scent...that's the best way I can describe it. At first I was trying to place it and thinking it was vanilla, but then I realized that it's not a foodie type scent...it smells like sunscreen! So I just wanted to put that out there in case you're sensitive to fragrance.
rimmel oh my gloss swatches

The  formula is very very hydrating and feels like a lip gloss/lip oil hybrid. It's thicker like a gloss but has that non-sticky, melting texture of an oil. I found them very pleasant to wear, especially on my drier lips.
rimmel oh my gloss swatches

rimmel oh my gloss swatches

Glossaholic is a sheer baby pink.
rimmel oh my gloss glossaholic swatch
Rimmel Oh My Gloss in Glossaholic

Stay My Rose is a sheer nude pink.
rimmel oh my gloss stay my rose swatch
Rimmel Oh My Gloss in Stay My Rose

Twinkle Twinkle is a shimmery pinky violet.
rimmel oh my gloss twinkle twinkle swatch
Rimmel Oh My Gloss in Twinkle Twinkle

Pin Up is a bright berry pink.
rimmel oh my gloss pin up swatch
Rimmel Oh My Gloss in Pin Up

Snog is a pinky brown (and my personal favorite for fall). Sorry the lighting is off in this photo as well...the sun peeked through and made it look warmer than the others.
rimmel oh my gloss snog
Rimmel Oh My Gloss in Snog

Captivate Me is a sheer mauve pink.
rimmel oh my gloss captivate me
Rimmel Oh My Gloss Captivate Me

So I haven't really tested the 6 hour claim yet, but I did notice that these stained my lips (except for the two lighter shades, Glossaholic and Stay My Rose which had the shortest wear time). I feel like they definitely stay on longer than your average lip gloss which disappears on me in about an hour. I remember looking in the mirror at around the 3 hour mark after eating and drinking and being surprised that the color and some of the shine were still there. Also, the moisture lasted a good portion of the day and my lips never felt dried out or tacky. 
If you like lip glosses, I definitely recommend picking up one or two of these to try. They do double duty as a lip oil and a gloss in one and although I can't vouch for the 6 hour claim, they definitely last longer than a regular gloss. If I wasn't eating and drinking while wearing them, they may well have lasted 6 hours!

You can find Rimmel Oh My Gloss now at your local Target store (sorry they're not online yet so I can't link to them). 

6 comments

  1. I saw these at Target and I was pretty curious about them, but I didn't pick any of them up. The argan oil addition is certainly intriguing, so I might have to try them. I think Snog was really pretty!

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    1. Thanks Jessica! It's definitely my favorite! And yes, the argan oil gives these an interesting twist on a gloss...they're really moisturizing!

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  2. I like Twinkle Twinkle!

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    1. Thanks Rachel! It's right up there for me too! Such a pretty shade! :)

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  3. What is the scent like with these? That's been a gripe from me when it comes to Rimmel lippies. I don't mind some floral or sweet scents, but almost all of the Rimmel lip products that I have bought in the past have had an overly floral/sweet smell (to my nose). Despite knowing that possibility, I'm still pretty interested in trying a few of these! ;-)

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    1. They actually smell like suntan lotion...there's a bit of coconut but it's not a straight coconut scent. Sunscreen is the only way I can describe it. :)

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I love getting comments from you and hearing about your experiences with the products, whether you agree with me or not. It's the best way other readers can get the best information before they buy, so keep the comments coming! :)

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