ELF Cosmetics launched six new products today after several Instagram teasers the last few weeks. But there's a (small) catch...you can only buy them by clicking on a link on their Instagram page. They basically want to reward their Instagram followers by giving them first dibs on the new products before they're released to the general public. If you don't have Instagram and don't want to wait, the only way to get your hands on these is to sign up for a free Instagram account and follow @elfcosmetics.
Here's a little info on the new products:
E.L.F. Cosmetics Lash Tint Mascara $4- This mascara creates a flawless look that's beautiful and natural looking. This innovative and revolutionary applicator expertly combs and coats every individual lash for weightless coverage. The rich formula creates buildable volume from root to tip for fuller-looking lashes.
E.L.F. Serum Foundation $8 (Light, Medium and Dark)- Creates a flawless look that's beautiful and natural looking. This weightless silky formula melts into skin seamlessly for a radiant and youthful-looking base. The luminous, dewy finish helps boost suppleness and minimize the appearance of pores and fine lines for flawless coverage.
E.L.F. Lip Tint $5- Create a flawless look that's both beautiful and natural looking! This hydrating formula helps keep lips soft. This oil-based lip color creates a fresh, youthful looking tint that glides on smoothly and melts into lips. Infused with Shea Butter, Jojoba Oil, and Grape Oil, this formula helps nourish and moisturize lips imparting a soft shine.
E.L.F. Cosmetics Defining Mascara $4- This mascara creates a flawless look that's beautiful and natural looking. This expert brush combs and coats lashes with weightless coverage to define and separate. The microfiber-infused formula creates buildable volume from root to tip for fuller-looking lashes.
New E.L.F. Cosmetics Cream Blush $4 (Peach Perfection and Rose Royalty)- This blush creates a flawless look that's beautiful and natural looking. The unique cream-to-powder formula offers a youthful soft glow. The weightless formula is infused with Argan Oil and Vitamin E to help nourish and hydrate the skin. You can even add a little to your lips or eyes for a soft flush of color!
E.L.F. Cosmetics Blending Brush $6- Creates a flawless look that's beautiful and natural looking with our Blending Brush. The unique shape of the brush head provides even, streak-free coverage for a smooth, expertly blended effect. Its convenient small size is perfect for use at home or on-the-go! The ultra-fine synthetic fibers are hand cut, shaped, and assembled by artisans for expert craftmanship for a luxury experience. The soft hair is vegan-friendly and easy to clean with e.l.f. Brush Shampoo.
So what do you think of the new products? Does anything catch your eye? I'm thinking that Lash Tint Mascara brush looks a lot like IT Cosmetics Tightline mascara! Plus I'm glad that they've finally created a serum foundation. I purchased one of everything to review for you guys, except for the Lip Tint...it's sold out at the moment. I was really excited about that too, because it's oil based and I was hoping it might be a dupe for some of the higher end lip oils that have been released recently. Oh well...hopefully they'll get it back in stock soon. :(
***Update...These products are now directly available on the ELF Website***
I'm so glad you're going to be reviewing these. I was thinking about purchasing some to try, but I will wait for your review before I do.
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I'm kind of annoyed at Elf for doing this. I'm not on Instagram. Why can't they just make it available to everyone?
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