L'oreal Advanced Haircare Line Launching Soon

November 27, 2012

I just spotted some new L'Oreal Shampoos and Conditioners on Drugstore.com called L'oreal Advanced Haircare. There are several different lines, launching December 3rd. Honestly, I'm not sure how I'm going to choose which one to use- there are so many that appeal to my hair concerns!

Here's some details about each formula:

Color Vibrancy: Instantly nourishes and helps shield color from fading, leaving hair protected and color vibrant over time.

For color treated hair

Up to 8 weeks of color vibrancy**
With Anti-Oxidant & UV Filters

**Instrument test using system of shampoo, conditioner and treatment vs. non-conditioning shampoo.

Power Moisture: For Normal to Dry Hair

Up to 7x More Moisture**

Instantly provides a rush of moisture, leaving hair soft, shiny and quenched over time.

Advanced Treatment with Hyaluronic

Our system infuses moisture deep in the hair fiber

** Instrument test using system of shampoo, conditioner and treatment vs. non-conditioning shampoo.

Smooth Intense: Instantly helps soften and tame rough textures leaving hair polished, smooth, and frizz-controlled over time.

For Unmanageable, Frizzy Hair

72 hrs frizz control**

With Oleo-Keratin
Our system helps soften and smooth each strand.

** Instrument test using system of shampoo, conditioner and treatment vs. non-conditioning shampoo

Total Repair 5: Instantly and over time helps repair the 5 visible signs of damaged hair without weighing it down.

For Damaged, Overworked Hair

Rebuilds Fibers
Strength
Vitality
Silkiness
Shine

Advanced Formula with Ceramide

Our system helps mend broken hair fibers

Arginine-K Complex™

Our system penetrates hair fiber from root to core to tip for healthier hair

Triple Resist: For Fragile, Thinning Hair

Instantly helps reinforce hair from root to core to tip leaving hair stronger and more resistant to hair fall due to breakage.
Up to 3 x stronger, More resistant hair***

With Concentrated Arginine-K Complex™

Nourishes root to tip
Reinforces strands
Resists breakage

*** Instrument test using system of shampoo, conditioner and treatment vs. non-conditioning shampoo.

Plus, this photo from WWD.com, shows styling products to go with the line. I'm so excited- I can't wait to try it all!

1 comment

gggggNovember 30, 2012 at 8:29 AM
These look like they could be the drugstore versions of Kerastase since they are owned by L'Oreal. I think its a great addition to the drugstore market as L'Oreal really just have the Ever line and they don't work for everyone (like me). Looking forward to these.

I love getting comments from you and hearing about your experiences with the products, whether you agree with me or not. It's the best way other readers can get the best information before they buy, so keep the comments coming! :)