29 By Lydai Mondavi First Crush Lip Scrub Review

Back in March, I reviewed the Wine Blot Lip Balm by 29 by Lydia Mondavi when the luxury brand first debuted at Target. I had purchased this lip scrub ($10) at the same time and have been using it ever since. Like the lip balm, this packaging is ultra luxurious. The box features raised silver grapevines on the sides and silver and brown accents.  

The tube is exactly like the Wine Blot balm- it's heavy and very expensive-feeling in your hand.

Like a lot of similar lip scrubs, this comes in the form of a bullet that you apply directly to your lips. It contains some really moisturizing ingredients such as Grape Seed Extract, Coconut Oil and Shea Butter, with Apricot Seed Powder as the exfoliant.  I much prefer this type over the ones in the jar- it's more sanitary and a lot less mess.  This took a few swipes to bring the apricot seeds to the surface.  The instructions say to apply it and then rub your lips together.  That works well, but I found that if I rub it in with my finger it increases the exfoliation even more.

After rubbing it in, you just remove it with a tissue.  I found that afterwards, it left behind a layer of moisture and it felt like I had lip balm on already! No other lip scrub I've tried has left my lips feeling so hydrated and soft. It minimized the lines in my lips and they looked younger, smoother and plumped.

So to wrap up, I'll just go through the claims:

Like a mini facial for your lips- YES

Leave lips feeling smooth and prepped for intense hydration- YES

Keep lips looking young and vibrant- YES

This one definitely lives up to all it's claims, and is a fantastic price for the luxurious packaging and formula!  Head over to your local Target or Target.com to purchase.

29 by Lydia Mondavi Wine Blot Lip Treatment Review

Earlier, I posted about some new luxury skincare lines debuting at Target this month, and I posted photos from my local Target on my Facebook page.

About the Brand

Lydia is married to Robert Mondavi Jr., of the Mondavi Winery in Napa CA.  This line contains Grape Seed extract, which is a potent antioxidant, 50 times stronger than Vitamin E and 20 times stronger than Vitamin C.  

The first product I tried was the Wine Blot Lip Treatment, $10, and I wanted to share my thoughts with you because this stuff is fantastic.  Take a look...

Packaging

The packaging really impressed me!  The box is simple and elegant and the sides have grapes and leaves in silver that are raised and add a nice texture.  The lip balm tube itself is heavy weight (more like a lipstick) in a silver tube with a 29 stamped on top of the cap.  Overall it looks very luxe, especially for a $10 product!

Formula

The formula contains a lot of ingredients that are great for the skin such as Lanolin, Grape Seed Oil and Castor Seed Oil.  It's paraben free, SLS Free, ALS free and not tested on animals.  

The balm itself feels smooth, not waxy when applied and it melts into the lips.  It reminds me of Fresh's Sugar Lip Treatment in terms of feel but at half the price!  My lips were looking really dry and cracked before I applied it and within minutes they looked like a thousand times better, plump and smooth.  It adds a bit of sheen but not gloss to the lips and makes them look and feel very supple.  It has a scent to it, but I can't place what it is- it's a somewhat fresh scent, not perfumey or gourmand.  

The Bottom Line

This is not just your average lip balm in terms of packaging, high quality ingredients, and the luxurious melting texture.  It performs like a much more expensive balm, and I'm sorry to say it Fresh (you know I love you) but my HG Sugar Lip Treatment has been replaced by one that's half the price!  

I'll post this to my dupes board as an alternative to Fresh's Sugar Lip Treatment.

You can purchase Wine Blot Lip Treatment at Target.