New L'oreal Voluminous Butterfly Sculpt Mascara Spotted at Target

I was completely taken by surprise when I walked into Target today and saw a brand new L'oreal mascara. I'm usually up on the new releases before they hit the stores but I had no clue about this one! It's called Voluminous Butterfly Sculpt and it has a really interesting twist! 

The inner bristles deposit color right into the lash line for a tightline effect, while the outer bristles fan your lashes out, similar to the other Butterfly mascaras (which I loved by the way). I'm so excited to see a drugstore mascara that could possibly be a dupe for IT Cosmetics Tightline mascara. I bought one to test out, so I'll be able to compare the two. The brushes look totally different, but I'm hoping the effects are the same. 
Have you seen this at your Target yet? Or at any other drugstores? 

5 comments

  1. Replies
    1. I know right? Its smooth on one side...totally bizarre. :)

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  2. Replies
    1. I'm testing it now and will be reviewing next week. :)

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  3. I cannot tightline. At all. Apparently even the IT Cosmetics Tightline mascara can't help me. I didn't think that did anything for me. Or I am a complete idiot and just not using it right. Either way I'm curious to see if I can figure this one out.

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