The Circa by Eva Mendes Line has Landed at Walgreens!

A while back, I posted about a new makeup line created by Eva Mendes called Circa that was going to be rolling out to Walgreens stores. Last month, it showed up online at Walgreens.com and Drugstore.com but I held off on ordering because I really wanted to see it in person...especially since the products aren't exactly cheap. The price points are higher than L'oreal, which was previously the priciest brand at the drugstore, so that makes it somewhere in between drugstore brands and ones you'd find at Sephora, such as Urban Decay or Too Faced. The good news is, most items have a tester, so at least its not a blind purchase. Let's take a look!

First, there's Color Balance Liquid Foundation. It comes in 10 shades and costs $15. It claims to have a soft-focus finish, Medium to full coverage, and suitable for all undertones.

Color Balance Liquid Foundation

Next is Color Balance BB Cream ($15). It claims to hydrate, prime, and camouflage the skin with lightweight full coverage. It's interesting that the BB claims more coverage than the foundation!
Magic Hour Illuminating Concealer ($12) brightens the eye area, reflects light, and creates a soft focus effect.
Studio Edit Full Coverage Concealer ($12) claims full coverage with a smooth, even finish and comes in a crayon format.

Color Balance BB Cream, Magic Hour Illuminating Concealer and Studio Edit Full Coverage Concealer. 

Picture Perfect Bronzer and Blush ($13) are powder formulas that claim to be smooth, silky and high intensity.
Ultrasuede Cream Blush ($13) gives a luminous wash of color, is velvety and smooth and blends seamlessly and effortlessly.
Color Exposure Sheer Lip and Cheek Stain ($13) gives a fresh, natural looking wash of color and is smudge-proof.

Picture Perfect Bronzer, Blush, Ultrasuede Cream Blush, and Color Exposure Sheer Lip and Cheek Stain. 

Color Exposure Eyeshadow Palettes ($12) and Singles ($8) claim to be highly pigmented, soft and smooth.
High Definition Eye Lining Pencil ($9) claims to be intense, vibrant and long-lasting and is in an automatic (twist-up) form.
Color Saturated Eye Crayon ($10) is a base and shadow in one, richly pigmented, and crease resistant.

High Definition Lining Pencil (top left), Color Saturated Eye Crayon, Color Exposure Singles (top right), Color Exposure palettes (bottom row).

Dual Focus Mascara ($12) is a volumizing formula with a shimmering top coat included.
Absolute Lash Icon ($12) claims to give that false lash effect.
Optical Illusion Lash Lengthening Mascara ($11) is a lengthening and separating formula.
Fade to Black Eye Ink ($9) is an ultra-fine felt tip marker eyeliner.
Vivid Vinyl Eyelining Fluid ($10) is a liquid eyeliner that contains micro-glitter.

Dual Focus Mascara, Absolute Lash Mascara, Optical Illusion Mascara, Fade to Black Eye Ink (top right) and Vivid Vinyl Eyelining Fluid  (bottom right).

Color Saturated Lip Crayon ($10) comes in 8 shades with a high shine finish.
Color Absolute Velvet Luxe Lipstick ($10) is pigment rich, feather light, velvety, semi- matte finish.
High Definition Lip Contouring Pencil ($10) is smooth and creamy and long-wearing.

Top: Color Saturated Lip Crayon
Bottom: Velvet Luxe Lipstick
Right: High Def Lip Contouring Pencil

Color Treatment Tinted Lip Butter ($10) is hydrating and nourishing, a sheer pop of color with a glossy finish.
Lustrous Shine Lip Polish ($10) is a creamy, shiny gloss with a non sticky finish.

Color Treatment Tinted Lip Butter, Lustrous Shine Lip Polish 

So, are you excited for this new line? Do any of the products catch your eye? Do you think the price point is too expensive or are you OK with it?